During the webinar, Michael McGetrick, VP of Creative and Interactive Services, shared:

• a quick look at the industry landscape for marketing non-traditional programs 
• a marketing framework to attract more non-traditional learners and increase continuing education and workforce development revenue
• proven tactics to turn existing students into returning CE learners, as well as how to target and engage non-traditional learners
• how to connect with local corporations to build partnerships that expand your reach and unlock funding opportunities

About Spark451

Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media.